Gravity

Gravity had a budget of $100 million and earned a total of $535,419,248 at box office. The film was Produced by Heyday Films, who have also produced the Harry Potter Franchise. So far, it has been released in 107 countries.

The film was directed by Alfonso Cuaron and distributed by Warner Bothers Pictures around the world. It was edited by Alfonso Cuaron and Mark Sanger with music by Steven Price who was also on the music team for Mr. Beans holiday.

The cast was of different ethnic backgrounds and nationalities, some American actors and some British actors. George Cloony and Sandra Bullock were already well known prior to the film, so was Phaldut Sharma who is known for his role in Eastenders. Ed Harris who does the voice control is known as taking on this role as he is also the voice of the army officer in black opps.

The variety in the cast helped to market and publisice the event around the UK and the US. The ethnic differenced also helped as it showed the variety causing a wider range of audience to watch the film.

Reviews posted about this film suggest it is a great film with an artistic vision that was thought to be lost in most recent movies. Although only released last month this year, there is already a confirmed sequel which is projected to attract double oscar success.

After the release of the film in Italy, it was released around the world and even translated into other languages after just a month of release, this just indicates how much of a success this film was as it went from strength to strength.

Kings Speech Case Study

CASE STUDY:

The Weinstein Company, UK Film Council, Momentum Pictures, Aegis Film Fund, Molinare, London Filmnation Entertainment and Sea Saw Films/Bedlam Productions.

The budget for this film was £8 million. This film was a success and went on to make $400 million (£250 million) internationally. It was funded by the British Film Institute. This film is definitely a British film, the funding came from British production companies (apart from The Weinstein Company). The story was of British historical events with a predominantly British cast. However the making of the film was postponed as it was about the Queen Mother and her husband. At this point, she denied permission for the creators to make the film. The Queen Mother died in 2002, from here the pre-production of the film started up. The king's Speech is an independent film.

Tom Hooper is the director of The King's Speech. Prior to directing this, Tom Hooper directed costume dramas on BBC channels. He also directed a film about football manager Brian Clough called the Danmed United. After directing the Kings Speech, Hooper wen on to direct the much awaited "Les Misérables".

The Film stared: Colin Firth, Geofrey Rush, Helena Bonham Carter, Guy Pearce, Jennifer Ehle, Derek Jacobi, Michael Gambon, Timothy Spail, and Anthony Andrews.

The film was shot in England in keeping the historical events that occurred in England.

The film was marketed and publicised well thanks to its release date which fell just slightly before the award season. This meant that is the film was nominated or won any awards they could put the information on the poster to show its success and great artistic approach. Some of the cast were well known prior to this film such as Colin Firth, Helena Bonham Carter and Guy Pearce. Guy Pearce had an existing global fanbase due to his debut role in Australian mega soap "Neighbours" in which he played the role of Mike Young for three years. He then went on to make his name in Hollywood. Around this time, there was an existing patriotic atmosphere surrounding the upcoming royal wedding. Prior to this news, the target audience was possibly of the older age range and those who remember the original speech or those who recall the Queen Mother.

Everyman Exhibiters (to be completed)

Everyman exhibiters

Cinemas owned by Everyman include cinemas in; Baker Street, Belsize Park, Hampstead, Leeds, Maida Vale, Oxted, Reigate, Screen On The Green, Walton and Winchester.

Everyman first opened in Hampstead in 1933. It is currently the oldest independent cinema in Britain. The cinema was about to be overtaken by a large taken, when it was rescued by a local businessman called Daniel Broach. Since then Everyman productions had gone from strength to strength with opening other cinemas. In 2008, they refurbished Walton, Belsize Park, Baker Street, Walton on Thames and Screen on the Green.

Roman Polanski describes Everyman’s Ethos and what makes them unique. “Roman Polanski once remarked, “Cinema should make you forget you are sitting in a theatre”. So where can you enjoy a cinematic experience, where you can enjoy cupcakes and chocolate raisins or swap your soft drink for a nice glass of red wine, and where the cinema feels almost like a home from home? This is where Everyman steps in. We believe in creating a truly unique and memorable cinema experience that exceeds expectations and reaches the highest standards possible in quality, comfort and entertainment.

Everyman Exhibiters show a range of films. Their showings right now consist of:
- Gravity 2D
- The Hunger Games: Catching fire
- The Counsellor
- Gravity 3D + live Q&A

along side films, they also show live panel sessions with the cast and crew of most films they show

Their up coming films include:

- The Wolf Of Wall Street

- 12 Years A Slave

- Saving Mr Banks

- Oldboy (2013)

- The Monuments Men

- American Hustle

- All Is Lost

- The Secret Life of Walter Mitty

- Dallas Buyers Club 

- Her

- Anchorman 2: The Legend Continues

they show a range of films, varying from live opera performances, Q&As, Live from the National Theatre, live comedy, sports, a range of music events, retro films and documentaries.

Everyman have had to adapt their approach since the dawn of the digital age by focussing differently on their marketing, however it has made it easier for them. They've also had to update their buildings by adding in a modern look and digital screens for all their cinemas.

Digital distribution.

Digital distribution has changed many aspects of how companies work and function with the new and ever growing digital age. 

MARKETING.

The digital age consists of social networking platforms such as Twitter and Facebook, also most recently YouTube to advertise new films newly released.

Funding has become easier, it is also easier and possible to release an earlier version of a trailer such as a teaser trailer to begin the atmosphere surrounding the film and portray it to the audience. Although these teaser trailers are rarely seen on the television during the usual advert breaks, these teaser trailers can be found on YouTube, Twitter and Facebook. The feedback from opinions such as comments tell the marketing and advertising team how to go about this distribution. Also if there is anything they need change, or who to specifically market this film to. Through digital adverts, the company can also increase their audience (or fan base) as to what they release and who the release goes to.

The invention of social networking has lead to the change of PR meaning "Public Relations", where the literal meaning was "Press Relations". This means, as mentioned above, the distributor has a direct connection to the audience rather than going through the newspaper for reviews once the film has been released. They can change their marketing angle before it's too late.

LITERAL DISTRIBUTION.

This actual distribution of different film used to be undertaken by one van driving around the nation with a film on celluloid, to different cinema's. However, the new digital age has lead to change in this with multiple copies of the film on digital tape. This makes is possible for the film to be shown in many different cinemas at the same time. The digital version is also of a higher quality than the old celluloid versions of films. The old versions of films were projected on to the screen, where as the digital versions are streamed straight to the screen.

Digital distribution has also allowed the invention of DVD's. More so in the UK, any form of non-theatrical entertainment can be purchased on DVD, increasingly, schools are using DVDs rather than the old 8 or 16mm film strip. However, theatrical forms of entertainment are also now being streamed digitally such as the  25th anniversary of "The Phantom Of The Opera" which was streamed live to Odeon cinema's, the same happened with the 25th anniversary of "Les Misérables". These two performance were then available to purchase on DVD. 

ADVANTAGE + DISADVANTAGE

Range - in the case of small releases, it is not always certain that the film will reach its target audience (as mentioned above). Once seen online, the film or short clip can be shared amongst the correct target audience rather than the incorrect audience and receiving negative feedback.

Damaging the art of watching a film - although films are still released in the cinema, most people prefer to watch the film on their TV or watch it on their ipods or iphones whilst going about their daily lives. Some people may pay for the film they watch on TV but they may not want to spend time going to the cinema or spending time sitting in traffic waiting to get to the cinema.