What company or
companies produced it?
SKYFALL © 2012 Danjaq, LLC,
United Artists Corporation, Columbia Pictures Industries, Inc. Skyfall, 007 Gun
Logo and related James Bond Trademarks © 1962 - 2012 Danjaq, LLC and United
Artists Corporation. SKYFALL, 007 Gun Logo and related James Bond Trademarks
are trademarks of Danjaq, LLC. All Rights Reserved. © 2012 Sony Pictures
Digital Inc. All rights reserved. IMAX® is a registered trademark of IMAX
Corporation.
What was the budget?
£93.7 ($150) £28m coming from Heineken
How was it financed? Were
there any difficulties?
The financial worries started
with the financial problems in 2010 of MGM. The new Skyfall very nearly did not
make it production following MGM studios were close to bankruptcy.
Who directed it?
Sam Mendes directed it. At
24 he was the first artistic director of the Minerva Theatre. At 27 he founded
the Donmar Warehouse (10 year run). He directed Assassins, Cabaret,
translations, company, The Glass Menagerie, Habeas Corpus, The Blue Room, Uncle
Vanya and Twelfth Night. Now become the worlds leading playhouse. His other
theatre credits include Troilus and Cressida the tempest and others. His many
theatre awards include Olivier awards, Tony Awards, Evening standard awards,
Critics’ choice awards and the Hamburg Shakespeare Prize. He was significant
thanks to his creative and artistic skills. They also needed someone who could
hold his own and his own right for all the different locations they had to
shoot at.
Who were the stars?
James Bond – Daniel Craig
Judi Dench – M
Silva – Javier
Gareth Mallory – Ralph Fiennes
Naomie Harris – Eve
Bérénice Marlohe – Severine
The reason for this choice
of the cast was that to appeal to a wider market across the globe. With stars from
various parts of the world, Skyfall instantly had a larger market. Thanks to
the diversity, Skyfall had the opportunity of better media coverage from not
just the UK and US, but also numerous other countries such as France, Spain and
China.
In what
countries was it shot? Is there any significance behind some of the locations?
Skyfall was shot
in a total of 39 locations. The countries consisted of: England, Scotland,
China, Japan, and Turkey. The scenes in England involved: Bond drilling a hole
in a window after seeing a hit-man enters a Shanghai building, a Bond and Silva
chase, Shanghai hotel swimming pool, building rooftop, Q meeting Bond, Shanghai
Building and the MI6 training ground and HQ.
The Scenes in
Turkey included: fight on top of train and the opening sequence.
One of the major
significances of different locations was to be able to gain a wider audience
across the world, from scenes shot in Europe to Asia. Some of the scenes were
also best suited to be shot in those specific countries.
Was it shot
digitally or using an old fashioned camera?
This film was
shot digitally; the cameras used were two new ARRI Alexia studio prototypes.
Skyfall was the first Bond film to be shot using digital cameras.
Who are the
films partners and what role did they play?
- 007 legends
- Bollinger
- Coca-Cola zero
- Heineken
- Omega
- 007 fragrance
- Sony
- VisitBritain
- TASCHEN (James
Bond archives)
- OPI
-DK
All of the
partners were involved in promotion of Skyfall. In return, the partners also received
promotion for being linked to James Bond. A Fragrance was released (007) and
TASCHEN published a 600 page book with information of the past 22 Bond films. They
also had specials of the cast and crew documenting their time with this series.
What companies
distributed it? UK and US
Sony, MGM studios
distributed Skyfall in the UK. Columbia pictures distributed Skyfall in the US.
How was the film
publicised and marketed? (Why were the Olympics important?) How was web
technology used?
The film was
publicised through many mediums, such as adverts, posters, merchandise, well-known
companies and use of the Olympics to convey the message of its release to a
worldwide audience as over 1billion people tuned into the Olympic opening
ceremony. The film was also marketed well through the 25th
anniversary of the James Bond films coming up shortly, this, alongside the Olympics
created an energetic field amongst Bond fans especially. It also got the idea
of Skyfall running through everyone’s mind (especially those who tuned in to
the Olympic ceremony to see James at Buckingham Palace escorting the Queen to
the Olympic stadium-only for the “Queen” to parachute out of the helicopter,
into the stadium.
Web technology
was used to publicise the film by uploading a teaser trailer onto YouTube, then
releasing many other versions of the full trailer and a lyrical video of the
song Skyfall by Adele. The song was fantastic use to publicise the film because
Adele is a very famous and respected singer. At the time of Skyfall, she was
one of the biggest artists in the world winning many awards prior to and after
the release of the film.
The company also
made use of social media such as Facebook and Twitter by creating adverts to
alongside the official Facebook page and a hashtag to go alongside the official
twitter account. The Hashtag (#skyfall) become a worldwide trend many times. Although
not planned, many celebrities also tweeted about the film, creating an even
wider audience with more encouragement to watch the film.
What other James
Bond products were used to sell the film?
Products used to
promote the film included of a Bond game and experience and a fragrance (007)
which was said to have “a classic scent; dangerously sophisticated and
uncompromisingly masculine” the description also went on to say “…a robust
cologne which instils Bond’s cultivated charm in all who wear it – a must have
for the 21st century contemporary man.”
When did the
film open in the UK? In the US? Did it have a staggered release?
In
the UK it was
Released on October
26th 2012. In the US it
Was released on
November 9th 2012.
What
formats was it available in at the cinema?
It
was converted to be available in an IMAX format.
How
much did it take in its opening weekend?
In
the UK, Skyfall took £20.1m – according to BBC
How
much as Skyfall grossed in the UK? In the US? Has It been a success?
In
the UK, Skyfall grossed up to a £1 billion , which is the highest ever UK
grossing film, and the highest of any Bond film. In the US its gross was
$304,360,277. Skyfall was a definite success, receiving a sufficient amount of
profit too.